Schema markup is a type of microdata which you add to your website’s HTML code that tells a browser what information is on your website and how to display it. Primarily, it helps structure the data to make it easier for search engines to arbitrate the distinction between different kinds of content. Schema markup helps the search engines crawl your website to read the website … [Read more...] about Schema Markup for Local Business Websites
How to Survive These Tough Economic Times
This is not a blog about personal finance, but given the events of the past several months of this pandemic, I feel compelled to chime in and say a few words, especially to our youngest readers, since they are the best positioned to ride out these complicated times and come out ahead. I really believe that what happened in the stock market over the last year has been a gross … [Read more...] about How to Survive These Tough Economic Times
Being Resourceful: How to Do More with Less
In this tough economy, amid the layoffs and budget cuts, you’re probably tired of being told to “do more with less”. The phrase has become such a cliché that it may very well belong to a dictionary of corporate B.S. The solution, however, is not to “work harder” at doing the same things, but to renew our focus on the things that are important-that 20% of our actions … [Read more...] about Being Resourceful: How to Do More with Less
Customer Touchpoints: How to Manage them for Brand Consistency
Customer touchpoints are the points of interaction between your customers and your brand. A sales call, a voice mail greeting, your business card, your website, your packaging, your in-store service, are all examples of touchpoints. You can manage your customer touchpoints so that they are consistent with your brand. A properly managed customer touchpoint builds brand … [Read more...] about Customer Touchpoints: How to Manage them for Brand Consistency
Online Reputation Management Tips for Small Business Websites
The Internet is the ultimate equalizer. Inside a browser window, a one-employee home business can look as good as a Fortune 500 company. This presents an important challenge. As a small business, how can you convince potential customers that yours is not a fly-by-night operation? There are several things you can do on your site to generate trust: About … [Read more...] about Online Reputation Management Tips for Small Business Websites