Feature creep is the unfortunate consequence of companies constantly changing perfectly adequate products for “bigger and better” or “new and improved” ones. By adding features that customers don’t need or don’t particularly care for, products become bulkier, confusing and difficult to use. Why Does Feature Creep Happen? Feature creep can happen for many … [Read more...] about How Feature Creep Can Hurt Your Brand
Social media is becoming an obsession in many peoples lives and is consuming more and more of their time each day. Unfortunately, many people are spending insane amounts of hours scrolling through Instagram, Facebook, reading news articles, subscribing to newsletters, writing blog post after blog post, sending messages to their network, tweeting … [Read more...] about Social Media Addiction: Is It Taking over Your Life?
Building a great website/blog and brand takes time and hard work. Unfortunately, many aspiring web entrepreneurs put too much emphasis on these three time-wasting activities. In this post we will look at the top 3 digital marketing timewasters and how you can avoid obsessing over them in your business. Changing the Layout, Colors and General Appearance of Their … [Read more...] about The 3 Biggest Digital Marketing Time Wasters
A good website is the cornerstone of any online business in 2020. It is therefore important that your website is set up correctly to meet the needs of your users and to maximize your revenue. Here is our list of basic web design principles and best practices. You can use this list as a checklist when redesigning your website to ensure it is set up for … [Read more...] about 50+ Web Design Principles and Best Practices for 2020
Beginner bloggers face the daunting task of growing their readership, getting people to subscribe and building their authority. Below are some of my best tips on how to build an authority blog. Some of them may sound obvious, but most blogs don’t follow at least one or more of them. Quite often, you will find that you can project authority by emulating the way authority … [Read more...] about How to Build an Authority Blog