Tim Ferriss or Malcolm Gladwell? Four weeks working on your credibility indicators, or 10,000 hours of intense practice? What really makes you an expert? On the subject of expertise I tend to agree more with Malcolm’s definition than with Tim’s. Becoming an expert takes practice and experience. Here are, in my opinion, the five … [Read more...] about What Makes You An Expert?
The general tightening of advertising budgets and the lack of effectiveness of traditional advertising have turned product placement, also known as brand integration, into an important component of the marketing mix. Through product placement in films, brands get wide exposure while helping film producers absorb part of their production costs. Two well known examples are … [Read more...] about Product Placement Doesn’t Need to Break the Bank
A few weeks ago, while in a conference at a high end Miami Beach hotel, a copy of USA Today was delivered at my doorstep every morning. Since I don’t read the newspaper any more (I get my news from the web or through RSS feeds), I just left it in a corner of my room before going about my daily activities. On the third day, I noticed the following statement written in a very … [Read more...] about Opt-Out Policies and the Myth of the Complementary Newspaper
Have you ever wanted to pick the brain of some of the world’s top bloggers? How about having the opportunity to talk to 40 of them and ask them questions like these: What’s the best way to make money from your blog?How do you market your blog?Which five blogs do you regularly read?What would you do differently if you could start all over again?What’s the most common mistake … [Read more...] about Book Review: Blog Blazers
Who hasn’t heard the cliché: “It’s not what you know, it’s who you know”. Knowing people is important. After all, if people don’t know you it doesn’t matter how much you know. However, there is an even more important ingredient for success than knowing people. It is called: standing for something. Without a clear positioning and a relevant brand promise what … [Read more...] about First Things First