A few weeks ago, while in a conference at a high end Miami Beach hotel, a copy of USA Today was delivered at my doorstep every morning. Since I don’t read the newspaper any more (I get my news from the web or through RSS feeds), I just left it in a corner of my room before going about my daily activities. On the third day, I noticed the following statement written in a very … [Read more...] about Opt-Out Policies and the Myth of the Complementary Newspaper
Book Review: Blog Blazers
Have you ever wanted to pick the brain of some of the world’s top bloggers? How about having the opportunity to talk to 40 of them and ask them questions like these: What’s the best way to make money from your blog?How do you market your blog?Which five blogs do you regularly read?What would you do differently if you could start all over again?What’s the most common mistake … [Read more...] about Book Review: Blog Blazers
First Things First
Who hasn’t heard the cliché: “It’s not what you know, it’s who you know”. Knowing people is important. After all, if people don’t know you it doesn’t matter how much you know. However, there is an even more important ingredient for success than knowing people. It is called: standing for something. Without a clear positioning and a relevant brand promise what … [Read more...] about First Things First
How to Handle Customer E-mail
I don’t like to spend money on cars, but with $4 per gallon of gas and my 12 year old Jeep acting up I decided to just move on and buy a smaller, more efficient vehicle. A friend at work had recently bought a Scion xD, a cool little car loaded with features, a decent engine and great fuel economy. I liked it and decided that it would be my next car. I started my new car … [Read more...] about How to Handle Customer E-mail
Do You Have the Right People On the Bus?
Last Monday I traveled overseas and, while at the airport in Miami, I observed the behavior of two people working there. One was a food stand attendant and the other one a security agent for the TSA (Transportation Security Administration). The food stand attendant was taking a personal phone call while serving customers, holding the phone with one hand and reaching for the … [Read more...] about Do You Have the Right People On the Bus?