Authority

You don’t have to own a large conglomerate like Rolex or Apple to understand the impact a brand can have on potential customers. Without a brand, customers are left to decide for themselves how your business can solve their pain points. Besides visual elements, like an aesthetically pleasing website, a brand also comprises the tone and style of your copy on social media and … [Read more...] about From Bland to Brand: The Rewards of Branding your Business

Tim Ferriss or Malcolm Gladwell? Four weeks working on your credibility indicators, or 10,000 hours of intense practice? What really makes you an expert? On the subject of expertise I tend to agree more with Malcolm’s definition than with Tim’s. Becoming an expert takes practice and experience. Here are, in my opinion, the five … [Read more...] about What Makes You An Expert?