Here’s the thing about the curse of knowledge, no matter the familiarity of the subject, as an expert or authority, you can become trapped by the very thing you’ve mastered for years. In every respect, knowledge is a gift. But communicating with those who lack that same knowledge can feel like scaling Mount Everest. It’s because as an expert or authority, it’s super easy to … [Read more...] about How to Escape the Curse of Knowledge: A Trap Shared by Experts, Authorities and Influencers Alike
Taking the steps from expert to authority to influencer is a tough road to navigate, but it can be a bold path to solid success. Deep down, experts are people who know how to do their job well. Beyond their ability for excellence at their job, their opinions are respected and valued among their co-workers. And their ability to share what they know brings high praise and … [Read more...] about The Uncharted Path from Expert to Authority to Influencer
You don’t have to own a large conglomerate like Rolex or Apple to understand the impact a brand can have on potential customers. Without a brand, customers are left to decide for themselves how your business can solve their pain points. Besides visual elements, like an aesthetically pleasing website, a brand also comprises the tone and style of your copy on social media and … [Read more...] about From Bland to Brand: The Rewards of Branding your Business
Tim Ferriss or Malcolm Gladwell? Four weeks working on your credibility indicators, or 10,000 hours of intense practice? What really makes you an expert? On the subject of expertise I tend to agree more with Malcolm’s definition than with Tim’s. Becoming an expert takes practice and experience. Here are, in my opinion, the five … [Read more...] about What Makes You An Expert?