Have you ever stared into a rearview mirror and seen two reflections? If you've ever driven at night, you might understand. Who hasn't driven down a dark road with a car behind them that has extremely bright lights or high beams? To prevent night blindness, you tap or move the rearview mirror down. Yet the faint outline of a reflection of the car's headlights … [Read more...] about Your Reputation is the Reflection of your Brand
Reputation
Online Reputation Management Tips for Small Business Websites
The Internet is the ultimate equalizer. Inside a browser window, a one-employee home business can look as good as a Fortune 500 company. This presents an important challenge. As a small business, how can you convince potential customers that yours is not a fly-by-night operation? There are several things you can do on your site to generate trust: About … [Read more...] about Online Reputation Management Tips for Small Business Websites