Customer touchpoints are the points of interaction between your customers and your brand. A sales call, a voice mail greeting, your business card, your website, your packaging, your in-store service, are all examples of touchpoints. You can manage your customer touchpoints so that they are consistent with your brand. A properly managed customer touchpoint builds brand … [Read more...] about Customer Touchpoints: How to Manage them for Brand Consistency
Content marketing is an essential part of any effective digital marketing strategy, and nearly all successful content marketers (96%) agree that content marketing has helped build trust with their organization’s audience. Top-performing content begins with high-quality writing, formatting, and search engine optimization (SEO). In this article, we share strategies to help … [Read more...] about How to Write for the Web for Your Business
A logo is usually the first piece of branding a customer will see when they discover a business. When designing a logo, it is necessary to understand not only the components of a logo but also the different types of logos. At a basic level, there are 5 different categories of logo styles: Wordmark Logos, Lettermark Logos, Brandmark Logos, Combination Mark Logos and … [Read more...] about Understanding the 5 Different Types of Logos
Feature creep is the unfortunate consequence of companies constantly changing perfectly adequate products for “bigger and better” or “new and improved” ones. By adding features that customers don’t need or don’t particularly care for, products become bulkier, confusing and difficult to use. Why Does Feature Creep Happen? Feature creep can happen for many … [Read more...] about How Feature Creep Can Hurt Your Brand
Social media is becoming an obsession in many peoples lives and is consuming more and more of their time each day. Unfortunately, many people are spending insane amounts of hours scrolling through Instagram, Facebook, reading news articles, subscribing to newsletters, writing blog post after blog post, sending messages to their network, tweeting … [Read more...] about Social Media Addiction: Is It Taking over Your Life?