Live stream video broadcasts provide brands with a way to build excitement among followers and form a personal connection with audiences.
Live stream videos also provide an excellent opportunity to generate high-quality leads for your business.
According to a report by Livestream, most people (82%) would rather watch a brand’s live video than browse their social media posts.
Businesses can use the engagement benefits of live streaming to earn more leads by:
- Broadcasting live events
- Including multiple calls-to-action (CTAs) in their content
- Consistently reminding users of your businesses value proposition
- Repurposing content
- Offering incentives
1. Plan Live Broadcast Events
Consider what type of live stream events will help your company generate leads, such as:
- Product release parties
- Tutorials
- Ask me anything (AMA( Q & A sessions
- Behind-the-scenes
- Interviews with industry leaders
- Inspiration, tips, and advice
The scope of content you can livestream provides a variety of opportunities to create engagement and leads from this sort of content.
2. Include Calls-to-Action (CTA) Throughout Videos
CTAs are the engine that drive leads – they prompt users to provide the information your business needs to launch its sales process.
With video, businesses have a number of different opportunities to organically include multiple calls to action, including starting and finishing with a CTA and overlaying during the content itself.
For example, Ted Talks encourages viewers to visit its site with an overlay link that shows on scroll over, “Watch now at ted.com.”
Guy Kawasaki’s “Sixty-Second Startup Series” broadcasts one-minute videos that provide encouragement and guidance for business people.
The videos include an image of Kawasaki’s book throughout the presentation, which encourages viewers to purchase it.
Giving users multiple opportunities to engage with calls-to-action increases the chances that they’ll convert to legitimate leads.
3. Reintroduce Yourself Frequently
People will join in on your live broadcasts at different times, so it’s essential to make frequent announcements stating who you are and what they’re watching.
This is an excellent time to drive leads by mentioning the product or email list you’re promoting, including a link to the landing page.
Hi, this is Jane Doe, President of XYZ company, and today we’re answering your questions about cloud storage. Be sure to check out our discounted membership plans at xxx.com before you go!
4. Repurpose Video Content to Extend Lead Generation Benefits
You can use video clips from your live stream to experiment and create additional content content across multiple platforms.
For example, If your LinkedIn Live broadcast doesn’t generate plenty of leads, try live streaming on Facebook or Instagram.
You also can embed your video into future pieces of content as a reference or to increase engagement.
You also can use your video to promote and direct users to other relevant content on your site, such as blog posts, how-to guides, or podcasts.
These sorts of additional resources exposes them to more of your business, which may increase the changes they express interest.
5. Offer Exclusive Discounts to Viewers
Provide your viewers with exclusive discounts, perks, or promotions that aren’t available to the general public, and require them to visit your link and share contact information to receive the offer.
Free giveaways or contests, for example, create legitimate incentive for users to share contact information.
Conclusion
Live broadcasting provides an excellent opportunity to generate leads for your business. Advanced planning, well-built CTAs and landing pages, and other relevant resources can boost the quality and number of your leads from live videos on any platform.
Grayson Kemper is a Senior Content Writer for Clutch, a B2B research, ratings, and reviews platform in Washington, D.C. His research focuses on SEO companies and emerging technologies.