Have you ever stared into a rearview mirror and seen two reflections? If you've ever driven at night, you might understand. Who hasn't driven down a dark road with a car behind them that has extremely bright lights or high beams? To prevent night blindness, you tap or move the rearview mirror down. Yet the faint outline of a reflection of the car's headlights … [Read more...] about Your Reputation is the Reflection of your Brand
Branding
From Bland to Brand: The Rewards of Branding your Business
You don’t have to own a large conglomerate like Rolex or Apple to understand the impact a brand can have on potential customers. Without a brand, customers are left to decide for themselves how your business can solve their pain points. Besides visual elements, like an aesthetically pleasing website, a brand also comprises the tone and style of your copy on social media and … [Read more...] about From Bland to Brand: The Rewards of Branding your Business
10 Signs That Your Company Needs a Rebrand
Branding is not just a logo design or a company motto; it is the image that has been associated with it by your customers. According to recent stats, consistent branding across all platforms can boost sales up to 25% per year. Brand development is a crucial process because it defines the first moments of a consumer's interaction with a brand. Branding is an art which … [Read more...] about 10 Signs That Your Company Needs a Rebrand
Top 5 eCommerce Branding Strategies for Your Online Store
In order for sales to run smoothly, you’ll need a bit more than just quality products and a neat website. Branding and eCommerce have to stand beside each other shoulder to shoulder. And if carried out effectively, branding presents the identity of the online store and makes it stand out from the crowd. In this post, we’ll introduce you to the branding strategies for … [Read more...] about Top 5 eCommerce Branding Strategies for Your Online Store
Customer Touchpoints: How to Manage them for Brand Consistency
Customer touchpoints are the points of interaction between your customers and your brand. A sales call, a voice mail greeting, your business card, your website, your packaging, your in-store service, are all examples of touchpoints. You can manage your customer touchpoints so that they are consistent with your brand. A properly managed customer touchpoint builds brand … [Read more...] about Customer Touchpoints: How to Manage them for Brand Consistency