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Branding

Understanding the 5 Different Types of Logos

A logo is usually the first piece of branding a customer will see when they discover a business. When designing a logo, it is necessary to understand not only the components of a logo but also the different types of logos. At a basic level, there are 5 different categories of logo styles: Wordmark Logos, Lettermark Logos, Brandmark Logos, Combination Mark Logos and … [Read more...] about Understanding the 5 Different Types of Logos

How Feature Creep Can Hurt Your Brand

Feature creep is the unfortunate consequence of companies constantly changing perfectly adequate products for “bigger and better” or “new and improved” ones. By adding features that customers don’t need or don’t particularly care for, products become bulkier, confusing and difficult to use. Why Does Feature Creep Happen? Feature creep can happen for many … [Read more...] about How Feature Creep Can Hurt Your Brand

50+ Web Design Principles and Best Practices for 2020

A good website is the cornerstone of any online business in 2020. It is therefore important that your website is set up correctly to meet the needs of your users and to maximize your revenue. Here is our list of basic web design principles and best practices. You can use this list as a checklist when redesigning your website to ensure it is set up for … [Read more...] about 50+ Web Design Principles and Best Practices for 2020

Creative Ways to Use Twitter for Marketing and Branding

Twitter is a unique social media platform. A cross between a blog, instant message service and social network, Twitter lets you write mini blog posts no longer than 280 characters, and to interact with people in your network. Back in the early days, Twitter was criticised and dismissed as a useless fad. In my opinion, this happened because Twitter described itself … [Read more...] about Creative Ways to Use Twitter for Marketing and Branding

Losing Brand Equity with Radical Packaging Changes

In branding, there’s a pretty basic guideline: don’t change your branding signals (colors, look and feel, packaging, logos, etc.) so much that customers won’t be able to recognize them. There is valuable brand equity invested in a brand’s visual identity and it can be lost if the changes go too far. On a recent trip to the grocery store, I noticed … [Read more...] about Losing Brand Equity with Radical Packaging Changes

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