Avatars and favicons are two very important branding elements common on the web and social media. Used properly they will make your blogs and social media profiles more memorable and easier to recognize. What Is a Favicon? A favicon is a small graphic element that identifies your site or blog in a web browser’s address bar, favorites menu and tabs. A file called … [Read more...] about Beyond the Logo: Avatars and Favicons in Social Media
Branding
How to Build Your Brand Through Search Marketing
People trust Google to answer their search queries with valuable and relevant content. Effective search marketing allows your business to benefit from that trust and establish a positive brand impression with your target audiences. Appearing at the top of search engine results pages (SERPs) helps you to generate both awareness and credibility for your brand, which … [Read more...] about How to Build Your Brand Through Search Marketing
How to Choose the Best Domain Name
Choosing a domain name is one of your most important business decisions. There are basically three types of domains: Keyword Domains (Generic)Company Domains (Branded)Mixed Domains Each has its pros and cons. Let’s examine each one separately. Keyword Domains (Generic) Keywords are terms that describe what you do. They are also the words people usually type to find … [Read more...] about How to Choose the Best Domain Name
Looking for a Job? A Personal Branding Strategy to Stand out from the Crowd
The traditional job-hunting approach advocated by human resources pundits (make a one-page résumé, don’t talk about personal stuff, make your experience look “broad” to appeal to many different industries, etc.) is basically flawed: by making your résumé look “standard”, and by rounding off the edges to try to be all things to all people, you are … [Read more...] about Looking for a Job? A Personal Branding Strategy to Stand out from the Crowd
How to Use Gmail With Your Own Branded Domain
For quite some time, I have been using Gmail as my email program. Recently, I discovered a great Gmail feature that lets you brand your email address. For example, if you have a Gmail account and your email address is johnsmith@gmail.com, you can now use your own domain to create an email address such as john@johnsmith.com and still use Gmail as your … [Read more...] about How to Use Gmail With Your Own Branded Domain