Content Marketing

Live stream video broadcasts provide brands with a way to build excitement among followers and form a personal connection with audiences. Live stream videos also provide an excellent opportunity to generate high-quality leads for your business. According to a report by Livestream, most people (82%) would rather watch a brand’s live video than browse their social media … [Read more...] about 5 Ways to Use Live Stream Video for Lead Generation

Content marketing is an essential part of any effective digital marketing strategy, and nearly all successful content marketers (96%) agree that content marketing has helped build trust with their organization’s audience. Top-performing content begins with high-quality writing, formatting, and search engine optimization (SEO). In this article, we share strategies to help … [Read more...] about How to Write for the Web for Your Business

Beginner bloggers face the daunting task of growing their readership, getting people to subscribe and building their authority. Below are some of my best tips on how to build an authority blog. Some of them may sound obvious, but most blogs don’t follow at least one or more of them. Quite often, you will find that you can project authority by emulating the way authority … [Read more...] about How to Build an Authority Blog

Blogs, wikis and social networks are being credited for a renewed interest in writing among college students. Having an audience and a medium for self-expression are encouraging members of our younger generations to find their voice and share it with the world. At the same time, the popularity of messaging and social platforms like Twitter, which … [Read more...] about How to Make Your Blog Posts Easy to Read

We’ve all heard this old cliché: ‘Content is King’. However, thanks to blogs, content is becoming a commodity. You can find the same information in thousands of places that are only a click away. There is so much information that best selling authors are urging us to go on an ‘information diet’, and are opening our eyes to the fact that ‘time’, not money, is the most … [Read more...] about Improve Your Content: Packaging (Not Content) Is King