For quite some time, I have been using Gmail as my email program. Recently, I discovered a great Gmail feature that lets you brand your email address. For example, if you have a Gmail account and your email address is johnsmith@gmail.com, you can now use your own domain to create an email address such as john@johnsmith.com and still use Gmail as your … [Read more...] about How to Use Gmail With Your Own Branded Domain
How to Create a Branded Outlook Email Template
One of my pet peeves is to see people using cheesy Outlook stationery templates with their outbound email. This habit is widespread even among employees of Fortune 500 companies. These templates not only look unprofessional and make messages difficult to read, but they also represent a wasted branding opportunity. Let's look at one example, using one of my “favorite” … [Read more...] about How to Create a Branded Outlook Email Template