Anyone who is looking to start their own business knows that it takes time, energy, and research. There are few entrepreneurs who can afford to just try something out and not have other income to rely on in the beginning. Those who can are generally wealthy to begin with, while others begin with very little savings and work their way up slowly. It takes hard work and … [Read more...] about How to Become an Entrepreneur and Stay Motivated
Much has been written about the value of persistence in sales. It has even been said that you need to contact a prospect seven times before you make a sale. Like the “one page résumé”, the rule of seven has taken hold as one of the most entrenched ideas in business. After more than 20 years in the business world, I’ve come to realize that these notions are just myths. I’ve … [Read more...] about Moving On
Do You Have the Right People On the Bus?
Last Monday I traveled overseas and, while at the airport in Miami, I observed the behavior of two people working there. One was a food stand attendant and the other one a security agent for the TSA (Transportation Security Administration). The food stand attendant was taking a personal phone call while serving customers, holding the phone with one hand and reaching for the … [Read more...] about Do You Have the Right People On the Bus?
Your Elevator Pitch and How to Leverage It
Creating your brand starts by defining the one thing you stand for in very few words. You need to create an elevator pitch that is shorthand for your brand’s value proposition. Your elevator pitch is your promise to deliver. Coming up with an elevator pitch is not easy. It takes discipline and focus, and it involves answering four basic … [Read more...] about Your Elevator Pitch and How to Leverage It