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BrandBlast

BrandBlast

Authority, Reputation, Trust

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Understanding the 5 Different Types of Logos

A logo is usually the first piece of branding a customer will see when they discover a business. When designing a logo, it is necessary to understand not only the components of a logo but also the different types of logos. At a basic level, there are 5 different categories of logo styles: Wordmark Logos, Lettermark Logos, Brandmark Logos, Combination Mark Logos and … [Read more...] about Understanding the 5 Different Types of Logos

Beyond the Logo: Avatars and Favicons in Social Media

Avatars and favicons are two very important branding elements common on the web and social media. Used properly they will make your blogs and social media profiles more memorable and easier to recognize. What Is a Favicon? A favicon is a small graphic element that identifies your site or blog in a web browser’s address bar, favorites menu and tabs. A file called … [Read more...] about Beyond the Logo: Avatars and Favicons in Social Media

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Expert vs Authority vs Influencer

The Uncharted Path from Expert to Authority to Influencer

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