Around March this year, the world was shocked to acknowledge that a global pandemic was wiping out the global population resulting in countries entering strict lockdowns in order to prevent further spread of the virus. Five months on, we’re beginning to see a sense of normality again, but not as we know it. These are very challenging times for businesses at the moment during … [Read more...] about 4 Digital Marketing Ideas to Consider During the Coronavirus Pandemic
Marketing
How Feature Creep Can Hurt Your Brand
Feature creep is the unfortunate consequence of companies constantly changing perfectly adequate products for “bigger and better” or “new and improved” ones. By adding features that customers don’t need or don’t particularly care for, products become bulkier, confusing and difficult to use. Why Does Feature Creep Happen? Feature creep can happen for many … [Read more...] about How Feature Creep Can Hurt Your Brand
The 3 Biggest Digital Marketing Time Wasters
Building a great website/blog and brand takes time and hard work. Unfortunately, many aspiring web entrepreneurs put too much emphasis on these three time-wasting activities. In this post we will look at the top 3 digital marketing timewasters and how you can avoid obsessing over them in your business. Changing the Layout, Colors and General Appearance of Their … [Read more...] about The 3 Biggest Digital Marketing Time Wasters
Creative Ways to Use Twitter for Marketing and Branding
Twitter is a unique social media platform. A cross between a blog, instant message service and social network, Twitter lets you write mini blog posts no longer than 280 characters, and to interact with people in your network. Back in the early days, Twitter was criticised and dismissed as a useless fad. In my opinion, this happened because Twitter described itself … [Read more...] about Creative Ways to Use Twitter for Marketing and Branding
Losing Brand Equity with Radical Packaging Changes
In branding, there’s a pretty basic guideline: don’t change your branding signals (colors, look and feel, packaging, logos, etc.) so much that customers won’t be able to recognize them. There is valuable brand equity invested in a brand’s visual identity and it can be lost if the changes go too far. On a recent trip to the grocery store, I noticed … [Read more...] about Losing Brand Equity with Radical Packaging Changes