People trust Google to answer their search queries with valuable and relevant content. Effective search marketing allows your business to benefit from that trust and establish a positive brand impression with your target audiences. Appearing at the top of search engine results pages (SERPs) helps you to generate both awareness and credibility for your brand, which … [Read more...] about How to Build Your Brand Through Search Marketing
Marketing
5 Networking Tips for Introverts
I am not a gregarious person, but at the same time, I’m a strong believer in the power of networking. That’s why I’ve developed a few habits and tactics to make my networking efforts easier. I’ll share them with you in this post. 1. Make full use of the internet and social networks The Internet offers you many opportunities to network without necessarily having to … [Read more...] about 5 Networking Tips for Introverts
Free: The Future of a Radical Price (Book Review)
I just finished reading Chris Anderson’s book Free: The Future of a Radical Price. It is a fascinating read, following in the footsteps of Freakonomics, the book that a few years ago taught us that a subject as dry and technical as economics could be entertaining if used to explain why ordinary things around us turn out the way they do. Free has generated a lively debate in … [Read more...] about Free: The Future of a Radical Price (Book Review)
Product Placement Doesn’t Need to Break the Bank
The general tightening of advertising budgets and the lack of effectiveness of traditional advertising have turned product placement, also known as brand integration, into an important component of the marketing mix. Through product placement in films, brands get wide exposure while helping film producers absorb part of their production costs. Two well known examples are … [Read more...] about Product Placement Doesn’t Need to Break the Bank
Opt-Out Policies and the Myth of the Complementary Newspaper
A few weeks ago, while in a conference at a high end Miami Beach hotel, a copy of USA Today was delivered at my doorstep every morning. Since I don’t read the newspaper any more (I get my news from the web or through RSS feeds), I just left it in a corner of my room before going about my daily activities. On the third day, I noticed the following statement written in a very … [Read more...] about Opt-Out Policies and the Myth of the Complementary Newspaper