Schema markup is a type of microdata which you add to your website’s HTML code that tells a browser what information is on your website and how to display it. Primarily, it helps structure the data to make it easier for search engines to arbitrate the distinction between different kinds of content. Schema markup helps the search engines crawl your website to read the website … [Read more...] about Schema Markup for Local Business Websites
People trust Google to answer their search queries with valuable and relevant content. Effective search marketing allows your business to benefit from that trust and establish a positive brand impression with your target audiences. Appearing at the top of search engine results pages (SERPs) helps you to generate both awareness and credibility for your brand, which … [Read more...] about How to Build Your Brand Through Search Marketing
With all the hype around social media it is easy to overlook the potential of search engines to deliver targeted traffic. Search engines are probably the best source of targeted traffic and, as such, they should not be ignored. While social media sites like Twitter and Facebook can be very effective in delivering strong bursts of traffic almost instantly, that … [Read more...] about Sustainable SEO: What Is It and Why Should You Care?