Social media is becoming an obsession in many peoples lives and is consuming more and more of their time each day. Unfortunately, many people are spending insane amounts of hours scrolling through Instagram, Facebook, reading news articles, subscribing to newsletters, writing blog post after blog post, sending messages to their network, tweeting … [Read more...] about Social Media Addiction: Is It Taking over Your Life?
With social media consultants popping up faster than Realtors in 2006, we need to set the record straight: knowing how to use the tools doesn’t make you a social media expert. Like the proverbial three-legged stool, using social media effectively means paying attention to three basic elements: StrategyToolsPeople Strategy: Before you set up profiles in every social … [Read more...] about Social Media Marketing: A Three-Legged Stool
Twitter is a unique social media platform. A cross between a blog, instant message service and social network, Twitter lets you write mini blog posts no longer than 280 characters, and to interact with people in your network. Back in the early days, Twitter was criticised and dismissed as a useless fad. In my opinion, this happened because Twitter described itself … [Read more...] about Creative Ways to Use Twitter for Marketing and Branding
These days you can’t build a strong personal brand without a web presence. As professionals and small business owners, whatever our field, we need to become publishers, and use tools like blogs and social media profiles to publish and share information. The most important element of our web presence is a blog, followed by our profiles in the main social media … [Read more...] about Content Marketing – Leveraging Social Media to Promote Your Content
LinkedIn is a social network of more than 20 million professionals from around the world, representing 150 industries. When you join, you create a profile that summarizes your professional accomplishments, pretty much like an online resume, but with important social networking elements baked into it. Here are some personal branding and marketing tips to get the most … [Read more...] about Personal Branding Tips for LinkedIn