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BrandBlast

Authority, Reputation, Trust

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The Curse of Knowledge

How to Escape the Curse of Knowledge: A Trap Shared by Experts, Authorities and Influencers Alike

Sylvia Burleigh
April 22, 2021

Here’s the thing about the curse of knowledge, no matter the familiarity of the subject, as an expert or authority, you can become trapped by the very thing you’ve mastered for years. In every respect, knowledge is a gift. But communicating with those who lack that same knowledge can feel like scaling Mount Everest. It’s…

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Spotlight

Your Reputation is the Reflection of your Brand

Sylvia Burleigh
February 26, 2021

Have you ever stared into a rearview mirror and seen two reflections? If you’ve ever driven at night, you might understand.  Who hasn’t driven down a dark road…

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5 Stages of a High Converting Sales Funnel

Jayasri Nagrale
February 16, 2021

Creating a High Converting Sales Funnel may seem like an insanely tough task to accomplish. Where to start? What tools to use… does this ring a bell? Creating…

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Explore

From Bland to Brand: The Rewards of Branding your Business

You don’t have to own a large conglomerate like Rolex or Apple to understand the impact a brand can have on potential…

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Schema Markup for Local Business Websites

Schema markup is a type of microdata which you add to your website’s HTML code that tells a browser what information is…

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10 Signs That Your Company Needs a Rebrand

Branding is not just a logo design or a company motto; it is the image that has been associated with it by…

Continue Reading 10 Signs That Your Company Needs a Rebrand

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More to See

Expert vs Authority vs Influencer

The Uncharted Path from Expert to Authority to Influencer

April 1, 2021 By Sylvia Burleigh

Launch your Brand

How to Launch a New Brand: 5 Tips for an Unforgettable Debut

March 4, 2021 By Anthony Kreychmar

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  • How to Escape the Curse of Knowledge: A Trap Shared by Experts, Authorities and Influencers Alike
  • The Uncharted Path from Expert to Authority to Influencer
  • How to Launch a New Brand: 5 Tips for an Unforgettable Debut
  • Your Reputation is the Reflection of your Brand
  • 5 Stages of a High Converting Sales Funnel

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