Featured
How to Escape the Curse of Knowledge: A Trap Shared by Experts, Authorities and Influencers Alike
Here’s the thing about the curse of knowledge, no matter the familiarity of the subject, as an expert or authority, you can become trapped by the very thing you’ve mastered for years. In every respect, knowledge is a gift. But communicating with those who lack that same knowledge can feel like scaling Mount Everest. It’s…
Spotlight
Your Reputation is the Reflection of your Brand
Have you ever stared into a rearview mirror and seen two reflections? If you’ve ever driven at night, you might understand. Who hasn’t driven down a dark road…
Continue Reading Your Reputation is the Reflection of your Brand
5 Stages of a High Converting Sales Funnel
Creating a High Converting Sales Funnel may seem like an insanely tough task to accomplish. Where to start? What tools to use… does this ring a bell? Creating…
Explore
From Bland to Brand: The Rewards of Branding your Business
You don’t have to own a large conglomerate like Rolex or Apple to understand the impact a brand can have on potential…
Continue Reading From Bland to Brand: The Rewards of Branding your Business
Schema Markup for Local Business Websites
Schema markup is a type of microdata which you add to your website’s HTML code that tells a browser what information is…
10 Signs That Your Company Needs a Rebrand
Branding is not just a logo design or a company motto; it is the image that has been associated with it by…